During an initial skim, your post or profile needs a hook to direct a reader to the relevant information. Bold text or italicized words help with this and can strategically elevate key points for emphasis.
But LinkedIn posts are displayed as plain text with no option to add rich-text formatting such as bold, italics, or underlines. So, how do you incorporate these formats into your articles? Let’s find out…
How To Bold Text and Add Formatting on LinkedIn
For now, the only way to add bold or italic text to a LinkedIn post is with a Unicode text converter.
Unicode text converters are online tools that let you convert plain text files into a variety of writing styles. These online converters make it simple to change standard text to different fonts, styles, and characters.
All you have to do is paste a block of standard text in a Unicode converter and tell the program what you need it to do. Then, copy the converted text and paste it into your post. This will give you a stylized LinkedIn post that makes you stand out from the crowd.
To get you started, here’s a look at a Unicode text converter we used to achieve this effect…
How to Change Text with LinkedIn Text Font Generator
A simple tool with plenty of font options that you can use is LinkedIn Text Font Generator. This text generator is pretty simple to use: you paste your plain text into the input box, and it instantly converts it into over 90 different font styles.
Then, scroll down until you see a font you like and click the Copy button on the right side.
Next, paste the converted text wherever you need to use it on LinkedIn: your profile title or description, post, comments, and articles. There is no word limit, so you can paste and convert as many words as you like.
What to Consider Before Changing the Font in LinkedIn Posts
Using these tools may brighten up your LinkedIn profile, but it also has some potential drawbacks.
Here are some of the things to take into account before using these tools…
1. You May Become Unsearchable
Text that has been altered with these online text generators may be rendered uncrawlable for search engine bots. Search engines identify users’ profile content with keywords in your profile text, headline, and summary.
If these texts are altered, you may find it difficult to get noticed on LinkedIn.
For important keywords that describe your job position or skills, it may be better to lay off any font editing.
2. It Can Look Unprofessional
Excessive use of various text formats can look unprofessional. Prospective clients may interpret them as too childish, especially if your profile is littered with decorative font.
Read more: How to Use LinkedIn to Show Recruiters You Are Open to Work
3. The Font May Not Display on Old Devices
Most modern devices can read Unicode, but some older ones can’t. Formatted text cannot be properly interpreted by some older Android devices.
On those devices, the text will appear as small black boxes, effectively rendering it unreadable.
4. Formatted Font Is Unreadable for Screen Readers
Because screen readers don’t understand Unicode, the software can’t properly read it out for users. Screen readers typically read Unicode text as individual letters rather than as a whole.
This means that these formatted fonts are inaccessible for users who rely on screen readers, such as visually impaired people.
Be Creative but Keep Things Simple
The goal of adding formatted text to your LinkedIn profile is to help you grab attention, but you need to maintain a balance between being creative and being professional on the platform.
Getting this balance right is crucial, or your profile may stand out for all the wrong reasons.
