Save the image with a name that describes what the photo and press release are about in 4 to 5 words. For example: “John Sturgeon discovers new planet. " Write a caption for the photo that credits the photo to the person who took it, explains what it is about and includes the correct spelling of all the people featured in the photograph. You can place this below the photo near the end of your press release formatting.
The introductory paragraph should announce the most newsworthy elements of the story. Additional paragraphs will go into detail, stating evidence, circumstances and other information. Each paragraph should be between 3 to 5 sentences long. If you plan to submit online, you may want to further limit your word count. Most electronic press releases are shorter than those that are mailed.
Submit the photo or photos on a separate page if you plan to send a media kit. Most mailed press releases include reviews, photos and biographies along with their press releases. Print your photo on a glossy or semi-glossy photo paper and attach it to your press release. The media outlet can scan the photo, if they plan to use it. This is the best plan if you are submitting a press release about a band or a specific person. Place the photo between the headline and the body, if you plan to fit all the information onto 1 page. This may be preferable for a fax. To help it fit better, you can justify it to the right near the top. In this case, it may help to attract the attention of the reporter, but it is not likely to be high enough quality to place in a newspaper or online. Place a photo in the body of the email, if you plan to send it electronically. Do not attach it to the email, as most news agencies will not open large photographic attachments. Some agencies also provide online forms where you can upload your photo for review. In this case, you do not need to include it directly along with your text. However, make sure you include caption information at the bottom of your text.
